Overall group
Global sales
Global brands
Global operations
"Annual Report 2011 Global Brands Strategy." Adidas Group. Adidas, Dec.
2011. Web. 22 Sept. 2012. <http://adidas-group.corporate-
publications.com/2011/gb/en/group-management-report-our-group/global-
brands-strategy.html>.
"Annual Report 2011 Global Operations." Adidas Group. Adidas, Dec. 2011.
Web. 22 Sept. 2012. <http://adidas-group.corporate-
publications.com/2011/gb/en/group-management-report-our-
group/global-operations.html>.
"Annual Report 2011 Global Sales Strategy." Adidas Group. Adidas, Dec. 2011.
Web. 22 Sept. 2012. <http://adidas-group.corporate-
publications.com/2011/gb/en/group-management-report-our-group/global-
sales-strategy.html>.
"Annual Report 2011 Group Strategy." Adidas Group. Adidas, Dec. 2011. Web.
22 Sept. 2012. <http://adidas-group.corporate-
publications.com/2011/gb/en/group-management-report-our-group/group-
strategy.html>.