Being one of the top companies in the sporting goods industry, Adidas’s objectives help to bring unity and set goals for the company to work towards to be successful. Like many other big companies, the Adidas Group set goals for different departments such as the global operations, global brands and global sales departments. These objectives assist in creating specific strategies and within these strategies, a variety of tactics are established to guide the business to achieving its goals. These objectives also serve as a motivation for employees. For example, Adidas has set up a strategic business plan, also known as “Route 2015” to reach their goal of outperforming total market growth (both GDP and sporting goods market). This plan aims to grow their revenues by 45% to 50% from 2010 to 2015 and achieve a compounded annual earnings growth rate of 15%.
Works Cited:
"Strategy." Adidas Group. Adidas, 7 Aug. 2012. Web. 22 Sept. 2012.
<http://www.adidas-group.com/en/ourgroup/strategy/default.aspx>.
Works Cited:
"Strategy." Adidas Group. Adidas, 7 Aug. 2012. Web. 22 Sept. 2012.
<http://www.adidas-group.com/en/ourgroup/strategy/default.aspx>.