Why does Adidas support these NPOs?
Adidas engages and provides support for these non-profit organizations to help the less fortunate achieve their goals. It also shows that Adidas is a responsible company because the company takes the initiative to sponsor these organizations. By supporting these NPOs, Adidas is endorsing different worthy social causes, helping to improve the welfare of the workers and eradicate poverty.
In August 2011, Adidas joined and committed to support Greenpeace’s goal in the “Detox Campaign” where the company would join Nike and Puma in producing toxic-free products, benefiting and saving the environment. (Read more on article) By doing this, Adidas is not only protecting the environment, but also promoting and encouraging other companies to do the same.
Works Cited:
Dubsky, Eoin. "Detox Campaign Hat Trick: Adidas joins Nike and Puma."
Greenpeace International. Greenpeace, 31 Aug. 2011. Web. 11 Sept. 2012.
<http://www.greenpeace.org/international/en/news/Blogs/makingwaves/detox
-campaign-hat-trick-adidas-joins-nike-an/blog/36569/>.
Adidas engages and provides support for these non-profit organizations to help the less fortunate achieve their goals. It also shows that Adidas is a responsible company because the company takes the initiative to sponsor these organizations. By supporting these NPOs, Adidas is endorsing different worthy social causes, helping to improve the welfare of the workers and eradicate poverty.
In August 2011, Adidas joined and committed to support Greenpeace’s goal in the “Detox Campaign” where the company would join Nike and Puma in producing toxic-free products, benefiting and saving the environment. (Read more on article) By doing this, Adidas is not only protecting the environment, but also promoting and encouraging other companies to do the same.
Works Cited:
Dubsky, Eoin. "Detox Campaign Hat Trick: Adidas joins Nike and Puma."
Greenpeace International. Greenpeace, 31 Aug. 2011. Web. 11 Sept. 2012.
<http://www.greenpeace.org/international/en/news/Blogs/makingwaves/detox
-campaign-hat-trick-adidas-joins-nike-an/blog/36569/>.