PEST Factor: Political
China, who is the world’s biggest user of rubber aims to reduce import duties on rubber in 2013, which will potentially boost purchases and restrain domestic prices. Taxes will either be 20% or US$193 a metric ton for imports beginning on January 1st, 2013. This is an opportunity for Adidas, being a company in which rubber is one of the main sources and materials the company uses, and having a big part of their manufacturing process take place in China.
Sources:
http://www.bloomberg.com/news/2012-12-17/china-cuts-natural-rubber-import-taxes-to-boost-local-supplies.html
http://www.adidas-group.com/en/sustainability/Environment/Product_creation/Material_strategies/default.aspx
China, who is the world’s biggest user of rubber aims to reduce import duties on rubber in 2013, which will potentially boost purchases and restrain domestic prices. Taxes will either be 20% or US$193 a metric ton for imports beginning on January 1st, 2013. This is an opportunity for Adidas, being a company in which rubber is one of the main sources and materials the company uses, and having a big part of their manufacturing process take place in China.
Sources:
http://www.bloomberg.com/news/2012-12-17/china-cuts-natural-rubber-import-taxes-to-boost-local-supplies.html
http://www.adidas-group.com/en/sustainability/Environment/Product_creation/Material_strategies/default.aspx