PEST Factor: Technological
This article talks about the idea of neuromarketing (using tools to understand the consumer’s brain). The technology used in neuromarketing consists of wearing an electroencephalogram (EEG) cap with electrodes placed on the consumer’s head. It records the electrical impulses and the main gist of it is that it tells us whether or not the consumer is attracted to the product. This is a very interesting concept and can be useful for Adidas as a sports company to experiment and check with whether consumers are liking their products. From this, Adidas can then work their way around what consumers like and don’t like.
Source:
http://www.cbc.ca/news/technology/story/2012/12/20/inside-your-brain-neuromarketing.html
This article talks about the idea of neuromarketing (using tools to understand the consumer’s brain). The technology used in neuromarketing consists of wearing an electroencephalogram (EEG) cap with electrodes placed on the consumer’s head. It records the electrical impulses and the main gist of it is that it tells us whether or not the consumer is attracted to the product. This is a very interesting concept and can be useful for Adidas as a sports company to experiment and check with whether consumers are liking their products. From this, Adidas can then work their way around what consumers like and don’t like.
Source:
http://www.cbc.ca/news/technology/story/2012/12/20/inside-your-brain-neuromarketing.html