PEST Factor: Technological
Facebook is currently the world’s most popular social networking site, and proves to be a great site for online marketing. According to this article, Facebook is the No. 1 social network in 127 countries, with Asia being a big factor in Facebook’s growth over the years. Asia has the most users of 278 million people and through this, companies are always looking for ways to invest in online marketing through Facebook. For the past 223 days since December 10th, 2012, Adidas has been running about 152 advertisements on Facebook with an average of 77 thousand impressions in the past month. As Facebook continue to grow as a source for online marketing, this serves as an opportunity for Adidas to keep advertising through Facebook to increase brand recognition and in turn, sales.
Sources:
http://www.latimes.com/business/technology/la-fi-tn-facebook-is-no-1-social-network-in-127-countries-study-finds-20130102,0,7705928.story
http://www.multilingual-search.com/facebook-advertising-and-global-impressions-adidas-vs-nike/10/12/2012/
Facebook is currently the world’s most popular social networking site, and proves to be a great site for online marketing. According to this article, Facebook is the No. 1 social network in 127 countries, with Asia being a big factor in Facebook’s growth over the years. Asia has the most users of 278 million people and through this, companies are always looking for ways to invest in online marketing through Facebook. For the past 223 days since December 10th, 2012, Adidas has been running about 152 advertisements on Facebook with an average of 77 thousand impressions in the past month. As Facebook continue to grow as a source for online marketing, this serves as an opportunity for Adidas to keep advertising through Facebook to increase brand recognition and in turn, sales.
Sources:
http://www.latimes.com/business/technology/la-fi-tn-facebook-is-no-1-social-network-in-127-countries-study-finds-20130102,0,7705928.story
http://www.multilingual-search.com/facebook-advertising-and-global-impressions-adidas-vs-nike/10/12/2012/